Privacy policy

1. Introduction

We know that you care how information about you is used and shared, and we appreciate your trust.

References to “Ajirah” in this Privacy Policy include Ajirah Fashion Group Pty Ltd (ACN 632 842 365) and any related entities (as defined pursuant to the Corporations Act 2001 (Cth)). Ajirah (also referred to as “we”, “our” and “us”) is committed to protecting your privacy and personal information when you interact with us, visit or make a purchase from any of our websites, including www.ajirah.com (“Websites”).

The purpose of this Privacy Policy is to explain how and why we collect, hold, use and disclose your personal information to assist us in carrying on our business. By providing us with your personal information, you consent to us holding, using and disclosing it as set out in this Privacy Policy.

We will comply with our obligations under the Privacy Act 1988 (Cth) (“Privacy Act”), including the Australian Privacy Principles (“APPs”), and any other applicable legislation.

We may update this Privacy Policy from time to time and changes will take effect when published. You should periodically review our Websites to stay up to date with the current terms of this Privacy Policy.

This Privacy Policy was last updated on 24/12/2025.

2. Collection and Use of Personal Information

2.1 What is “Personal Information”

The Privacy Act defines “personal information” as information or an opinion about an identified individual, or an individual who is reasonably identifiable:

  • whether the information or opinion is true or not; and
  • whether the information or opinion is recorded in a material form or not.

If the information does not disclose your identity or enable your identity to be ascertained, it will generally not be classified as personal information and will not be subject to this Privacy Policy.


2.2 Information We Collect

When you visit our Websites, we automatically collect certain information about your device and preferences, including:

  • information about your web browser;
  • IP address;
  • time zone;
  • cookies installed on your device;
  • information about the pages or products you view;
  • websites or search terms that referred you to our Websites; and
  • information about how you interact with our Websites.

We refer to this automatically collected information as “Device Information.”

When you engage with us or make (or attempt to make) a purchase through our Websites, we may collect personal information including:

  • your name;
  • billing address;
  • shipping address;
  • payment information;
  • email address; and
  • phone number.

We refer to this information as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

You are not required to provide Order Information. However, if you do not provide some or all of the requested information, we may not be able to fulfil your order or respond to your request, and you may miss out on receiving information about Ajirah products or services.

2.3 Consent to Collection and Use

By using our Websites or communicating with us via any medium (including social media platforms such as Instagram, TikTok, Facebook or Pinterest), you consent to the collection and use of your Personal Information in accordance with this Privacy Policy.

We do not normally seek to collect sensitive information. However, you consent to us collecting sensitive information if you voluntarily provide it.


2.4 Why We Collect, Hold, Use and Disclose Personal Information

We collect, hold, use and disclose Personal Information to provide and improve our products and services and for our legitimate business interests.

Order Information is generally used to:

  • fulfil orders (including processing payments, shipping, and confirmations);
  • communicate with you;
  • screen for fraud or risk; and
  • provide marketing or promotional communications (unless you opt out).

Device Information is used to:

  • screen for potential risk or fraud (particularly IP addresses); and
  • improve and optimise our Websites through analytics and performance measurement.

We may also use Personal Information to:

  • manage and improve our services and relationships;
  • conduct data analysis and identify trends; and
  • comply with legal and regulatory obligations.


2.5 Cookies & Tracking Technologies

Our Websites use cookies, pixels and similar technologies operated by us and by third parties (including Shopify, Meta, TikTok, Google and Klaviyo) to:

  • enable core website functionality;
  • analyse traffic and performance;
  • personalise content; and
  • deliver relevant advertising.

By continuing to use our Websites, you consent to the use of these technologies unless you disable them via your browser or platform settings.

3. Disclosure of Personal Information

3.1 Disclosure of Personal Information to Third Parties

We may disclose your Personal Information to third parties as part of providing our products and services and for legitimate business purposes, including:

(a) E-commerce & order management

We use Shopify Inc. to power our online store. Shopify collects, stores and processes Personal Information necessary to fulfil your orders.

You can read Shopify’s Privacy Policy at: https://www.shopify.com/legal/privacy

(b) Email & SMS communications

We use Klaviyo for email and SMS communications, including transactional emails, abandoned cart reminders, and marketing communications. Klaviyo may collect and process your name, email address, phone number, browsing behaviour and purchase history on our behalf.

Klaviyo’s Privacy Policy is available at: https://www.klaviyo.com/privacy

(c) Advertising & analytics platforms

We use third-party advertising and analytics providers including:

  • Meta Platforms, Inc. (Facebook & Instagram Ads)
  • TikTok Ads
  • Google Analytics

These platforms may collect information via cookies, pixels, SDKs and similar technologies to help us measure performance, deliver relevant advertisements and understand user behaviour.

You can learn how Meta uses data here: https://www.facebook.com/privacy/policy

Google’s Privacy Policy: https://policies.google.com/privacy

TikTok’s Privacy Policy: https://www.tiktok.com/legal/privacy-policy

(d) Payment processing & logistics

Payment processors, shipping partners and fulfilment providers for order completion.

(e) Legal & regulatory authorities

Where required or permitted by law.

We do not sell your Personal Information under any circumstances.

3.2 Cross-Border Disclosure

Some service providers may be located overseas. By providing Personal Information to us, you consent to its disclosure to overseas recipients and acknowledge that Australian privacy protections may not apply.

4. Behavioural Advertising (Updated for Meta, TikTok & Klaviyo)

We may use your Personal Information to deliver targeted advertisements or marketing communications that may be relevant to you. This includes retargeting campaigns on platforms such as Facebook, Instagram and TikTok, and personalised email or SMS communications via Klaviyo.

This data may include:

  • pages viewed;
  • products added to cart or purchased;
  • interactions with our emails or SMS messages; and
  • device or browser information.

You can opt out of targeted advertising via:

You may also manage cookies through your browser settings.

5. Additional Disclosure and Rights under EU Law

This section applies if you are located in the European Economic Area (EEA).

5.1 Lawful Bases for Processing

Purpose

Legal Basis

Order fulfilment

Contract performance

Customer support

Contract, legal obligation

Fraud prevention

Legitimate interests

Marketing

Legitimate interests / consent

Website optimisation

Legitimate interests

Legal compliance

Legal obligation

5.2 International Transfers Outside the EEA

Where required, we implement appropriate safeguards for transfers outside the EEA.

5.3 Additional Rights

You may have the right to:

  • access or correct your Personal Information;
  • withdraw consent;
  • object to marketing;
  • request deletion or restriction; and
  • lodge a complaint with a supervisory authority.

6. California Consumer Privacy Act (CCPA)

This section applies to California residents and outlines rights relating to access, deletion, and opt-out of certain data collection practices.

We do not sell Personal Information.

7. Accessing Your Personal Information

You may request access to or correction of your Personal Information by contacting:

Email: info@ajirah.com

Company: Ajirah Fashion Group Pty Ltd

Address: PO Box 5400, Chullora NSW 2190, Australia

8. Use of Personal Information to Contact You (Including Email & SMS)

We may contact you using the contact details you provide to us for:

  • order confirmations and shipping updates;
  • abandoned cart reminders;
  • customer service communications; and
  • marketing messages relating to Ajirah products, launches or promotions.

By entering your email address or phone number at checkout or via our subscription forms (including pop-ups, landing pages or social media lead forms), you consent to receiving email and/or SMS communications from Ajirah.

SMS messages may be sent via Klaviyo and will not exceed reasonable frequency. Consent is not a condition of purchase. You may unsubscribe at any time using the link in emails or replying STOP to SMS messages.

9. Opting Out

You may opt out by contacting us or using the unsubscribe function in communications. We will process requests within a reasonable timeframe.

10. Storage and Security

We store Personal Information on secure servers and use reasonable safeguards. However, we cannot guarantee absolute security over the internet.

11. Linked Sites

We are not responsible for the privacy practices of third-party websites.

12. Personal Information About Other People

If you provide Personal Information about others, you confirm you have their consent.

13. Complaints

Complaints should be made in writing. We aim to respond within 30 days.

14. Privacy Commissioner

If unresolved, you may contact the Office of the Australian Information Commissioner:

Phone: 1300 363 992

Email: privacy@privacy.gov.au